feat: pivot to social media workflow app

docs/decisions/ADR-TEMPLATE.md

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+# ADR-XXX: Title
+
+## Status
+
+Proposed | Accepted | Superseded
+
+## Context
+
+What problem or choice exists?
+
+## Options Considered
+
+### Option 1
+
+- pros
+- cons
+
+### Option 2
+
+- pros
+- cons
+
+## Decision
+
+State the chosen option clearly.
+
+## Consequences
+
+- positive consequence
+- tradeoff
+- follow-up implication