feat: pivot to social media workflow app

docs/product/vision.md

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+# Product Vision
+
+## Status
+
+Active
+
+## Product
+
+`Socialize` is a workflow application for social media content review, revision, approval, and publication readiness.
+
+It is not a public social network. It is a workspace-based coordination tool for internal teams, providers, and client approvers.
+
+## Problem
+
+Social media approval work is still fragmented across Google Drive, email, chat, phone calls, and spreadsheets.
+
+That fragmentation creates:
+
+- unclear latest-version ownership
+- scattered comments and decisions
+- manual follow-up work
+- weak auditability
+- avoidable delays before publication
+
+## Product Goal
+
+Provide one system of workflow for drafting, revising, reviewing, approving, and handing off content for publishing.
+
+## Primary Users
+
+- Social media manager
+- Account manager / customer success
+- Client approver
+- External provider / production partner
+- Internal producer
+- Internal employee / content contributor
+- Administrator
+
+## Core Product Shape
+
+- workspace-based account boundary
+- agencies able to manage multiple workspaces
+- content items as the main reviewable unit
+- assets and revisions tracked against content items
+- comments and approvals attached to the work itself
+- notifications driven by workflow events
+
+## What The Product Must Do Well
+
+- centralize review state
+- preserve a clear audit trail
+- make “latest approved version” obvious
+- support internal review before client review
+- support client-facing review with low friction
+- keep publication handoff clear once approval is complete
+
+## What The Product Is Not
+
+- not a social feed or public community platform
+- not a full publishing engine in version 1
+- not a full DAM platform in version 1
+- not a full analytics product in version 1
+- not a billing/subscription product in version 1
+
+## MVP Scope
+
+Version 1 should focus on approval workflow rather than direct publishing.
+
+### In Scope
+
+- authentication and user roles
+- workspace structure and access control
+- content item creation and editing
+- Google Drive asset linkage and asset metadata
+- revision history for assets and copy
+- centralized comments
+- approval decisions
+- activity timeline / audit trail
+- review queues and dashboards
+- notifications and reminders
+- simple external review experience
+
+### Out Of Scope
+
+- full scheduling engine
+- direct social publishing
+- advanced third-party synchronization
+- analytics suite
+- customer billing flows
+
+## Current Strategic Assumptions
+
+- Google Drive remains an important source of truth for many client-owned files.
+- Internal review and client review are variants of the same workflow, not separate products.
+- External reviewers should experience low-friction review access.
+
+## Near-Term Priorities
+
+- make the content approval workflow complete end-to-end
+- harden workspace scoping and role-based access
+- strengthen revision and comment traceability
+- clarify external review and approval flows
+
+## Phase 2 Opportunities
+
+- deeper Google Drive integration
+- publishing handoff integrations
+- calendar planning views
+- richer approval templates
+- SLA reminders and escalations
+- workflow analytics