# Product Glossary

Use these terms consistently in product docs, specs, UI copy, and code discussions.

## Workspace

Top-level working container for a client account.

An agency may manage multiple workspaces.

Use:

- ownership boundary
- membership boundary
- scoping boundary for content items, assets, comments, approvals, and notifications

Do not use as:

- synonym for internal role
- synonym for team member role

## Agency

Operating organization managing one or more workspaces.

An agency is above the workspace level in the business model.

## Client

Business, brand, or organization represented by a workspace and participating in review and approval flows.

## Campaign

Client-owned body of content work that groups related content items, notes, and timelines.

## Content Item

Primary reviewable unit in the system. Contains metadata, copy, due dates, networks, channels, and linked assets.

Examples:

- one Instagram reel package
- one newsletter draft
- one campaign asset for approval

## Asset

A file or file reference attached to a content item, such as a video, image, or document.

## Asset Revision

Specific version of an asset with traceability to who linked or uploaded it and when.

## Approval Workflow

End-to-end process from draft creation to final approval and publishing handoff.

## Approval Request

Explicit request for one or more reviewers to review a specific content item or revision state.

## Approval Decision

Decision recorded by a reviewer, such as:

- approved
- rejected
- changes requested

## Reviewer

Any person asked to review and approve work, whether internal or external.

## External Reviewer

Client or partner reviewing content without being part of the internal operating team.

## Provider

External production contributor such as a photographer, videographer, editor, or designer.

## Comment Thread

Contextual discussion attached to a content item, asset, or revision.

## Status History

Audit trail of workflow states and transitions over time.

## Network

Publishing platform or distribution surface, such as Instagram, Facebook, YouTube, LinkedIn, or a newsletter system.

Examples:

- TikTok
- Instagram
- Facebook
- YouTube
- LinkedIn
- Newsletter
- X
- YouTube

## Channel

Specific destination, account, handle, page, or feed within a network.

Examples:

- `@MyBrand` on Instagram
- `My Brand Page` on Facebook
- `#Brand` if used as an internal destination label
- a specific YouTube channel

## Ready To Publish

State meaning the required review/approval workflow is complete and the item can move to downstream publishing or handoff.

It does not mean the item has already been published.

## Audit Trail

Chronological record of uploads, comments, approvals, and status changes.