# Product Vision

## Status

Active

## Product

`Socialize` is a workflow application for social media content review, revision, approval, and publication readiness.

It is not a public social network. It is an organization-owned, workspace-based coordination tool for internal teams, providers, and client approvers.

## Problem

Social media approval work is still fragmented across Google Drive, email, chat, phone calls, and spreadsheets.

That fragmentation creates:

- unclear latest-version ownership
- scattered comments and decisions
- manual follow-up work
- weak auditability
- avoidable delays before publication

## Product Goal

Provide one system of workflow for drafting, revising, reviewing, approving, and handing off content for publishing.

## Primary Users

- Social media manager
- Account manager / customer success
- Client approver
- External provider / production partner
- Internal producer
- Internal employee / content contributor
- Administrator

## Core Product Shape

- organizations as the SaaS account, billing, subscription, and connector boundary
- workspaces as brand/client workflow boundaries owned by one organization
- agencies, in-house teams, and professional businesses able to manage multiple workspaces
- organization members able to inherit access across owned workspaces
- external collaborators able to access specific workspaces without organization membership
- content items as the main reviewable unit
- assets and revisions tracked against content items
- comments and approvals attached to the work itself
- notifications driven by workflow events

## What The Product Must Do Well

- centralize review state
- preserve a clear audit trail
- make “latest approved version” obvious
- support internal review before client review
- support client-facing review with low friction
- keep publication handoff clear once approval is complete

## What The Product Is Not

- not a social feed or public community platform
- not a full publishing engine in version 1
- not a full DAM platform in version 1
- not a full analytics product in version 1
- not a full billing provider or pricing/package automation product in version 1

## MVP Scope

Version 1 should focus on approval workflow rather than direct publishing.

### In Scope

- authentication and user roles
- workspace structure and access control
- content item creation and editing
- Google Drive asset linkage and asset metadata
- revision history for assets and copy
- centralized comments
- approval decisions
- activity timeline / audit trail
- review queues and dashboards
- notifications and reminders
- simple external review experience

### Out Of Scope

- full scheduling engine
- direct social publishing
- advanced third-party synchronization
- analytics suite
- full customer billing provider integration and pricing/package automation

## Current Strategic Assumptions

- Google Drive remains an important source of truth for many client-owned files.
- Internal review and client review are variants of the same workflow, not separate products.
- External reviewers should experience low-friction review access.

## Near-Term Priorities

- make the content approval workflow complete end-to-end
- harden workspace scoping and role-based access
- strengthen revision and comment traceability
- clarify external review and approval flows

## Phase 2 Opportunities

- deeper Google Drive integration
- publishing handoff integrations
- calendar planning views
- richer approval templates
- SLA reminders and escalations
- workflow analytics