social-media/docs/product/glossary.md

Product Glossary

Use these terms consistently in product docs, specs, UI copy, and code discussions.

Workspace

Top-level working container for a client account.

An agency may manage multiple workspaces.

Use:

• ownership boundary
• membership boundary
• scoping boundary for content items, assets, comments, approvals, and notifications

Do not use as:

• synonym for internal role
• synonym for team member role

Agency

Operating organization managing one or more workspaces.

An agency is above the workspace level in the business model.

Client

Business, brand, or organization represented by a workspace and participating in review and approval flows.

Content Item

Primary reviewable unit in the system. Contains metadata, copy, due dates, networks, channels, and linked assets.

Examples:

• one Instagram reel package
• one newsletter draft
• one campaign asset for approval

Asset

A file or file reference attached to a content item, such as a video, image, or document.

Asset Revision

Specific version of an asset with traceability to who linked or uploaded it and when.

Approval Workflow

End-to-end process from draft creation to final approval and publishing handoff.

Approval Request

Explicit request for one or more reviewers to review a specific content item or revision state.

Approval Decision

Decision recorded by a reviewer, such as:

• approved
• rejected
• changes requested

Reviewer

Any person asked to review and approve work, whether internal or external.

External Reviewer

Client or partner reviewing content without being part of the internal operating team.

Provider

External production contributor such as a photographer, videographer, editor, or designer.

Comment Thread

Contextual discussion attached to a content item, asset, or revision.

Status History

Audit trail of workflow states and transitions over time.

Network

Publishing platform or distribution surface, such as Instagram, Facebook, YouTube, LinkedIn, or a newsletter system.

Examples:

• TikTok
• Instagram
• Facebook
• YouTube
• LinkedIn
• Newsletter
• X
• YouTube

Channel

Specific destination, account, handle, page, or feed within a network.

Examples:

• @MyBrand on Instagram
• My Brand Page on Facebook
• #Brand if used as an internal destination label
• a specific YouTube channel

Ready To Publish

State meaning the required review/approval workflow is complete and the item can move to downstream publishing or handoff.

It does not mean the item has already been published.

Audit Trail

Chronological record of uploads, comments, approvals, and status changes.