2.7 KiB
Product Glossary
Use these terms consistently in product docs, specs, UI copy, and code discussions.
Workspace
Top-level working container for a client account.
An agency may manage multiple workspaces.
Use:
- ownership boundary
- membership boundary
- scoping boundary for content items, assets, comments, approvals, and notifications
Do not use as:
- synonym for internal role
- synonym for team member role
Agency
Operating organization managing one or more workspaces.
An agency is above the workspace level in the business model.
Client
Business, brand, or organization represented by a workspace and participating in review and approval flows.
Campaign
Client-owned body of content work that groups related content items, notes, and timelines.
Content Item
Primary reviewable unit in the system. Contains metadata, copy, due dates, networks, channels, and linked assets.
Examples:
- one Instagram reel package
- one newsletter draft
- one campaign asset for approval
Asset
A file or file reference attached to a content item, such as a video, image, or document.
Asset Revision
Specific version of an asset with traceability to who linked or uploaded it and when.
Approval Workflow
End-to-end process from draft creation to final approval and publishing handoff.
Approval Request
Explicit request for one or more reviewers to review a specific content item or revision state.
Approval Decision
Decision recorded by a reviewer, such as:
- approved
- rejected
- changes requested
Reviewer
Any person asked to review and approve work, whether internal or external.
External Reviewer
Client or partner reviewing content without being part of the internal operating team.
Provider
External production contributor such as a photographer, videographer, editor, or designer.
Comment Thread
Contextual discussion attached to a content item, asset, or revision.
Status History
Audit trail of workflow states and transitions over time.
Network
Publishing platform or distribution surface, such as Instagram, Facebook, YouTube, LinkedIn, or a newsletter system.
Examples:
- TikTok
- YouTube
- Newsletter
- X
- YouTube
Channel
Specific destination, account, handle, page, or feed within a network.
Examples:
@MyBrandon InstagramMy Brand Pageon Facebook#Brandif used as an internal destination label- a specific YouTube channel
Ready To Publish
State meaning the required review/approval workflow is complete and the item can move to downstream publishing or handoff.
It does not mean the item has already been published.
Audit Trail
Chronological record of uploads, comments, approvals, and status changes.