social-media/docs/product/vision.md

Product Vision

Status

Active

Product

Socialize is a workflow application for social media content review, revision, approval, and publication readiness.

It is not a public social network. It is an organization-owned, workspace-based coordination tool for internal teams, providers, and client approvers.

Problem

Social media approval work is still fragmented across Google Drive, email, chat, phone calls, and spreadsheets.

That fragmentation creates:

• unclear latest-version ownership
• scattered comments and decisions
• manual follow-up work
• weak auditability
• avoidable delays before publication

Product Goal

Provide one system of workflow for drafting, revising, reviewing, approving, and handing off content for publishing.

Primary Users

• Social media manager
• Account manager / customer success
• Client approver
• External provider / production partner
• Internal producer
• Internal employee / content contributor
• Administrator

Core Product Shape

• organizations as the SaaS account, billing, subscription, and connector boundary
• workspaces as brand/client workflow boundaries owned by one organization
• agencies, in-house teams, and professional businesses able to manage multiple workspaces
• organization members able to inherit access across owned workspaces
• external collaborators able to access specific workspaces without organization membership
• content items as the main reviewable unit
• assets and revisions tracked against content items
• comments and approvals attached to the work itself
• notifications driven by workflow events

What The Product Must Do Well

• centralize review state
• preserve a clear audit trail
• make “latest approved version” obvious
• support internal review before client review
• support client-facing review with low friction
• keep publication handoff clear once approval is complete

What The Product Is Not

• not a social feed or public community platform
• not a full publishing engine in version 1
• not a full DAM platform in version 1
• not a full analytics product in version 1
• not a full billing provider or pricing/package automation product in version 1

MVP Scope

Version 1 should focus on approval workflow rather than direct publishing.

In Scope

• authentication and user roles
• workspace structure and access control
• content item creation and editing
• Google Drive asset linkage and asset metadata
• revision history for assets and copy
• centralized comments
• approval decisions
• activity timeline / audit trail
• review queues and dashboards
• notifications and reminders
• simple external review experience

Out Of Scope

• full scheduling engine
• direct social publishing
• advanced third-party synchronization
• analytics suite
• full customer billing provider integration and pricing/package automation

Current Strategic Assumptions

• Google Drive remains an important source of truth for many client-owned files.
• Internal review and client review are variants of the same workflow, not separate products.
• External reviewers should experience low-friction review access.

Near-Term Priorities

• make the content approval workflow complete end-to-end
• harden workspace scoping and role-based access
• strengthen revision and comment traceability
• clarify external review and approval flows

Phase 2 Opportunities

• deeper Google Drive integration
• publishing handoff integrations
• calendar planning views
• richer approval templates
• SLA reminders and escalations
• workflow analytics